PROVOKE Touch Of Silver Brightening Purple Shampoo 150 ml, Neutralises Yellow and Orange Tones, Formulated With Violet and Blue Pigments

Product Information

If you can’t avoid it, coat the ends in conditioner first to create a hydrating base and to dilute the shampoo. Then apply your purple shampoo in an 's' shape on mid-lengths and work it in with your fingers to deposit the pigment evenly."

PROVOKE Illuminex - PROVOKE

I have tried a lot of different purple shampoos, some very expensive but this is by far the best…ever!When using this product the colour was deeper than most purple shampoos I have used, it didn’t go into a lather as much as I would like, the smell was okay not chemically but not particularly nice either. However there are some cons: after each washing my fingers and nails were slightly stained purple. This shampoo contains sulphates which are bad for hair.

Brightening Shampoo - PROVOKE

It didn’t stain my hands or my bathroom but it does state to be careful when using it. I did find it drying so I used plenty of conditioner and a leave in conditioner after to rehydrate and protect my hair but I have dry curly hair anyway. Aqua (Water/Eau), Sodium Laureth Sulfate, Peg-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Sodium Coco-Glucoside Tartrate, Glycol Distearate, Laureth-4, Cocamidopropyl Betaine, Coco-Glucoside, Glyceryl Oleate, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Carbomer, Benzophenone-4, Salicylic Acid, Laureth-2, Disodium Edta, Sodium Benzoate, Sodium Chloride, Formic Acid, Parfum (Fragrance), Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, Linalool, Sodium Hydroxide, Acid Violet 43, Hc Blue No.2

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PRO:VOKE Touch Of Silver Brightening Purple Shampoo 150 ml

What Katie says: "This shampoo is infused with citric acid, which cleanses the hair really gently. Bleaching hair damages the strand, but this formula seals the cuticle to prevent further everyday damage. Hair is left looking and feeling softer and more manageable."

If you’re a keen swimmer, use a hair protector to keep chlorine from stripping your hair colour and turning it yellow or even green, and rinse hair immediately after swimming. Blonde hair can turn yellow with time for two reasons. The first is salon-applied toner rinsing out over time to reveal a yellow undertone. The second is the hair shaft absorbing minerals and chemicals from the environment, which can cause yellowness. Chlorine from swimming pools and even sunlight can be major culprits for introducing yellow tones to blonde hair. This is particularly true of bleached hair, which is more porous. The violet tones in purple shampoo counteract any brassy tones in the hair, giving a more silvery finish that appears brighter and more vibrant. I’ve been using PROVOKE touch of silver for years, initially on my naturally blonde hair, then on highlights and now on my silver hair. It brightens my silver hair and gives it a beautiful finish and when I used it on my blonde hair it removed the brassy tones.